Global marketing strategy : an executive digest /: an executive digest. ([2016])

• Record Type: Book
• Further Information: Note: Bodo B. Schlegelmilch.
• Authors: Schlegelmilch, Bodo B
• Contents: Marketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for Global Marketing Strategy -- Global Marketing Ethics and CSR -- The Future of Global Marketing Strategy.
• Publisher Details: Switzerland : Springer
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource, color illustrations
• Subjects: 658.8/48; Business; Export marketing -- Management; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Export marketing -- Management; Business & Economics -- General; Market research; Business strategy; Management science; Marketing; Globalization; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319262796; 3319262793; 3319262777; 9783319262772
• Related ISBNs: 9783319262772
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed March 16, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.