Advances in national brand and private label marketing : second International Conference, 2015 /: second International Conference, 2015. ([2015])

• Record Type: Book
• Further Information: Note: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors.
• Editors: Martínez-López, Francisco J (Francisco José); Gázquez Abad, Juan Carlos; Sethuraman, Raj
• Other Names: International Conference on Research on National Brand and Private Label Marketing, 2nd
• Contents: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.827; Business; Branding (Marketing) -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Psychology -- Industrial & Organizational Psychology; Business & Economics -- E-Commerce -- General; Business & Economics -- Management; Occupational & industrial psychology; E-commerce: business aspects; Business strategy; Management science; Marketing; Applied psychology; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319201825; 3319201824; 3319201816; 9783319201818
• Related ISBNs: 9783319201818
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.