Wine queens : understanding the role of women in wine marketing /: understanding the role of women in wine marketing. (2015)

• Record Type: Book
• Further Information: Note: Mojca Ramšak.
• Authors: Ramšak, Mojca
• Contents: The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (xiii, 49 pages), illustrations
• Subjects: 641.2/20688; Business; Wine and wine making -- Marketing; Women in the wine industry; COOKING -- General; Wine and wine making -- Marketing; Women in the wine industry; Social Science -- Gender Studies; Social Science -- Anthropology -- Cultural; Business & Economics -- Industries -- Hospitality, Travel & Tourism; Gender studies, gender groups; Cultural studies; Service industries; Management science; Marketing; Sociology; Cultural heritage; Tourism; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319166612; 3319166611; 3319166603; 9783319166605
• Related ISBNs: 9783319166605
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (SpringerLink, viewed March 25, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.