Rethinking place branding : comprehensive brand development for cities and regions /: comprehensive brand development for cities and regions. ([2015])

• Record Type: Book
• Further Information: Note: Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
• Editors: Kavaratzis, Mihalis; Warnaby, Gary; Ashworth, G. J (Gregory John)
• Contents: The Need to Rethink Place Branding -- Rethinking the Place Branding Construct -- Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing -- Rethinking Sense of Place: Sense of One and Sense of Many -- Rethinking Place Identities -- Rethinking Virtual and Online Place Branding -- Rethinking Strategic Place Branding in the Digital Age -- Rethinking Place Branding from a Practice Perspective: Working with Stakeholders -- Rethinking the Roles of Culture in Place Branding -- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters -- Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue -- Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography? -- Rethinking Place Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity: Possibilities and Challenges of Application to Places -- Sketching Futures for Place Branding.
• Publisher Details: Cham [Switzerland] : Springer
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: 658.827; Business; Branding (Marketing); Place marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Place marketing; Business & Economics -- Urban & Regional; Political Science -- Public Policy -- City Planning & Urban Development; Architecture -- General; Political economy; Regional & area planning; City & town planning - architectural aspects; Management science; Marketing; Regional economics; Regional planning; Architecture; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319124247; 3319124242
• Related ISBNs: 9783319124230; 3319124234
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.