Fundamentals of business-to-business marketing : mastering business markets /: mastering business markets. (2015)

• Record Type: Book
• Further Information: Note: Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger, editors.
• Editors: Kleinaltenkamp, Michael; Plinke, Wulff; Wilkinson, Ian; Geiger, Ingmar
• Contents: The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (vii, 330 pages), illustrations
• Subjects: 658.8/04; Business; Industrial marketing; Industrial marketing; Commerce; Business & Economics; Marketing & Sales; Business & Economics -- Management; Business & Economics -- General; Business strategy; Market research; Management science; Marketing; Leadership; Globalization; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319124636; 3319124633; 3319124625; 9783319124629
• Related ISBNs: 9783319124629
• Notes: Note: Online resource; title from PDF title page (SpringerLink, viewed March 11, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.