Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance /: a marketing strategy to overcome immediate customer innovation resistance. (2015)

• Record Type: Book
• Further Information: Note: Stephanie Hintze.
• Authors: Hintze, Stephanie
• Contents: Focus and Scope: Introduction -- Conceptual and Methodological Foundation: Dealing with Value Chains -- Marketing Supplier Innovations -- Research Design and Methodology -- Qualitative Studies: Pilot Study -- Case Study -- Computational Modeling: Agent-Based Simulation Study -- Integrating Findings: Discussion of Findings -- Conclusions -- Appendix: Details -- Pilot Study -- Details -- Case Study -- Details -- Agent-Based Simulation Study.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Extent: 1 online resource (xx, 259 pages), illustrations
• Subjects: 658.5; Business; New products -- Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; New products -- Marketing; Business & Economics -- Production & Operations Management; Computers -- Computer Simulation; Research & development management; 3D graphics & modelling; Management science; Marketing; Management; Computer simulation; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9783319113760; 3319113763; 3319113755; 9783319113753
• Related ISBNs: 9783319113753
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (SpringerLink, viewed January 13, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.