Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services /: A Relationship Marketing Approach to Conservation Services. (2018)

• Record Type: Book
• Further Information: Note: Izabella Parowicz.
• Authors: Parowicz, Izabella
• Contents: 1.Introduction.2. Bringing Marketing into Heritage Conservation Services.3. Characteristics of Heritage Conservation Services.4. Customers, Employees and Communication.5. Processes and Scenarios.6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.
• Publisher Details: Cham : Palgrave Pivot
• Publication Date: 2018
• Copyright Date: 2019
• Extent: 1 online resource (158 pages)
• Subjects: Business; Social Science -- Anthropology -- Cultural; Business & Economics -- Management; Business & Economics -- Customer Relations; Business & Economics -- Human Resources & Personnel Management; Cultural studies; Management & management techniques; Customer services; Personnel & human resources management; Management science; Marketing; Cultural heritage; Management; Call centers; Personnel management; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: English
• ISBNs: 9783030002879
• Related ISBNs: 9783030002862
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.