Advertising & IMC : principles & practice.: principles & practice. (2018)

• Record Type: Book
• Other Titles: Advertising and IMC
• Authors: Moriarty, Sandra E (Sandra Ernst); Mitchell, Nancy, 1950-; Wood, Charles; Wells, William D
• Edition: Eleventh edition Global edition
• Publisher Details: Harlow, United Kingdom : Pearson
• Publication Date: 2018
• Extent: 1 online resource (664 pages)
• Subjects: 659.1; Advertising; Communication in marketing
• Languages: English
• ISBNs: 9781292262147; 1292262141
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.