Customer Relationship Management : concept, strategy, and tools /: concept, strategy, and tools. (2018)

• Record Type: Book
• Further Information: Note: V. Kumar, Werner Reinartz.
• Authors: Kumar, V; Reinartz, Werner
• Contents: CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM
• Edition: 3. ed. 2018
• Publisher Details: Berlin, Heidelberg : Springer Berlin Heidelberg Imprint: Springer
• Publication Date: 2018
• Extent: 1 online resource (xxv, 411 pages), illustrations
• Subjects: 658.812; Business; Customer relations -- Management; Leadership; Big data; Business and Management; Big Data/Analytics; Business Strategy/Leadership; Big data; Business; Customer relations -- Management; Leadership; Business & Economics -- Industries -- Computer Industry; Business & Economics -- Management; Business mathematics & systems; Business strategy; Management science; Business & Economics -- Customer Relations; Customer services
• Languages: English
• ISBNs: 9783662553817; 3662553813
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.