Der neue Online-Handel : Geschäftsmodell und Kanalexzellenz im Digital Commerce /: Geschäftsmodell und Kanalexzellenz im Digital Commerce. (2016)

• Record Type: Book
• Further Information: Note: Gerrit Heinemann.
• Authors: Heinemann, Gerrit
• Contents: Online-Handel - digitale Revolution und Evolution.- Geschäftsmodell des Online-Handels.- Formen des Online-Handels.- Kanalexzellenz und Erfolgsfaktoren im E-Commerce.-Best Practices für Web-Exzellenz im Online-Handel.-Risk-Benefit und Transformation im Online-Handel.
• Edition: Seventh edition
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (327 pages)
• Subjects: Business; Business & Economics -- General; Distributive industries; Management science; Marketing; Trade; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: German
• ISBNs: 9783658119348
• Related ISBNs: 9783658119331
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.