CSR und Marketing : Nachhaltigkeit und Verantwortung richtig kommunizieren /: Nachhaltigkeit und Verantwortung richtig kommunizieren. (2017)

• Record Type: Book
• Further Information: Note: Christopher Stehr, Franziska Struve (Hrsg.).
• Editors: Stehr, Christopher; Struve, Franziska
• Contents: Vorwort.- CSR.- Social Marketing.- Cause Related Marketing.- Value Creation.- Green Washing.- Index.
• Publisher Details: Berlin, Germany : Springer Gabler
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.4/08; Business; Social responsibility of business; Marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Marketing; Social responsibility of business; Business & Economics -- Management; Business & Economics -- Marketing -- General; Business strategy; Sales & marketing; Management science; Business ethics; Leadership; Business & Economics -- Business Ethics; Business ethics & social responsibility; Electronic books
• Languages: German
• ISBNs: 9783662458136; 3662458136
• Related ISBNs: 9783662458129; 3662458128
• Notes: Note: Online resource; title from PDF title page (Ebsco; title viewed on June 22, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.