Reputationsmanagement : Online-Handel /: Online-Handel. (2015)

• Record Type: Book
• Further Information: Note: Anabel Ternès, Christopher Runge.
• Authors: Ternès, Anabel; Runge, Christopher
• Contents: ""Was Sie in diesem Text finden können""; ""Inhaltsverzeichnis""; ""Kapitel 1""; ""Einleitung""; ""1.1 Reputationsmanagement â€? warum ist es so wichtig?""; ""1.2 Definition""; ""1.3 Prozess des Reputationsmanagements""; ""1.3.1 Analyse""; ""1.3.2 Mittel der Analyse""; ""1.3.3 Strategie""; ""1.3.4 Operative Vorgehensweise""; ""1.3.5 Monitoring & Reporting""; ""Kapitel 2""; ""Reputationsmanagement im Bereich Online-Handel""; ""2.1 State of the art""; ""2.2 Beispiele aus der Praxis""; ""2.2.1 Amazon""; ""2.2.2 Zalando""; ""Was Sie aus diesem Text mitnehmen können""
• Publisher Details: Wiesbaden : Springer
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 659.2; Business; Corporate image; Reputation; Electronic commerce; Management science; Marketing; Management; BUSINESS & ECONOMICS -- Advertising & Promotion; Corporate image; Electronic commerce; Reputation; Language Arts & Disciplines -- Journalism; Business & Economics -- Management; Press & journalism; Management & management techniques; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: German
• ISBNs: 9783658089580
• Related ISBNs: 365808958X; 9783658089573
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.