Einführung in die Personalmarketing-Gleichung. ([2015])

• Record Type: Book
• Further Information: Note: Dirk Lippold.
• Authors: Lippold, Dirk
• Contents: Vorwort; Inhaltsverzeichnis; Kapitel-1; Sachlich-systematische Grundlegung; 1.1 Die personale Wertschöpfungskette; 1.2 Wertorientiertes Personalmanagement; 1.3 Analogien zum klassischen Marketing; Kapitel-2; Aktionsfelder der Personalmarketing-Gleichung; 2.1 Prozesskette Personalbeschaffung; 2.1.1 Segmentierung; 2.1.2 Positionierung; 2.1.3 Signalisierung; 2.1.4 Kommunikation; 2.1.5 Personalauswahl und -integration; 2.2 Prozesskette Personalbetreuung; 2.2.1 Personalvergütung; 2.2.2 Personalführung; 2.2.3 Personalbeurteilung; 2.2.4 Personalentwicklung; 2.2.5 Personalfreisetzung; Kapitel-3. Zusammenfassung und kritische WürdigungLiteratur; Sachverzeichnis.
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: 658.3/01; Business; Personnel management; Organizational effectiveness; Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing; Organizational effectiveness; Personnel management; Business & Economics -- Human Resources & Personnel Management; Personnel & human resources management; Management science; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: German
• ISBNs: 9783658102098; 3658102098
• Related ISBNs: 9783658102081; 365810208X
• Notes: Note: Includes bibliographical references (pages 53-55) and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.