Serviceparadigmen und Implikationen für die Vermarktung : Eine Einführung /: Eine Einführung. (2000)

• Record Type: Book
• Further Information: Note: Christian Arnold.
• Authors: Arnold, Christian
• Contents: Vorwort ; Inhaltsverzeichnis; Einleitende Überlegungen; Kapitel-1; Kapitel-2; Serviceparadigmen der BWL; 2.1 IHIP; 2.2 Leistungslehre; 2.3 Service-Dominant Logic; Implikationen für die Servicevermarktung; Kapitel-3; 3.1 Kundenintegrationsmanagement; 3.2 Experience Management; 3.3 Promise Management; Kapitel-4; Schlussbetrachtung; Literatur.
• Publisher Details: Wiesbaden : Harrassowitz Verlag
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.8/12; Business; Marketing -- Philosophy; Customer services; Relationship marketing; Management science; Marketing; Sales management; BUSINESS & ECONOMICS -- Customer Relations; Customer services; Marketing -- Philosophy; Relationship marketing; Business & Economics -- Sales & Selling; Sales & marketing; Business & Economics -- Marketing -- General; Electronic books
• Languages: German
• ISBNs: 9783658096212; 3658096217
• Related ISBNs: 9783658096205
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (Ebsco, viewed May 26, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.