Restaurant chains in China : the dilemma of standardisation versus authenticity /: the dilemma of standardisation versus authenticity. (2018)

• Record Type: Book
• Further Information: Note: Guojun Zeng, Henk J. de Vries, Frank M. Go.
• Authors: Zeng, Guojun; Vries, Henk J. de; Go, Frank M
• Contents: 1. Introduction.2. Authenticity versus Standardization.3. Translocality.4. Methodology.5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.6. Case Study of Authentic Shanxi Cuisine in Guangzhou.7. Case Study of Authentic Hunan Cuisine in Guangzhou.8. Conclusion and Discussion.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 647.95068; Restaurants -- China -- Management; Restaurants -- Standards -- China
• Languages: English
• ISBNs: 9789811309861
• Related ISBNs: 9789811309854
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.