Entrepreneurial marketing : a practical managerial approach /: a practical managerial approach. (2018)

• Record Type: Book
• Further Information: Note: Robert D. Hisrich, Veland Ramadani.
• Authors: Hisrich, Robert D; Ramadani, Veland
• Contents: Contents: 1. Entrepreneurial Marketing 2. Foundations of Marketing Decision Making 3. Entrepreneurial Market Identification 4. Entrepreneurial Market Segmentation and Competitive Positioning 5. Entrepreneurial Product/Service Policy 6. Entrepreneurial Price Policy 7. Entrepreneurial Distribution Policy 8. Entrepreneurial Promotion Policy 9. International Entrepreneurial Marketing 10. The Entrepreneurial Marketing Plan Index.
• Publisher Details: Cheltenham, UK : Edward Elgar Publishing
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8; New products -- Marketing; Marketing -- Management; Entrepreneurship
• Languages: English
• ISBNs: 9781788111324
• Related ISBNs: 9781788111317
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.