Strategisches Vertriebsmanagement : B2B-Vertrieb im digitalen Zeitalter /: B2B-Vertrieb im digitalen Zeitalter. ([2019])

• Record Type: Book
• Further Information: Note: Bernd Scheed, Petra Scherer.
• Authors: Scheed, Bernd; Scherer, Petra
• Contents: EGA-Analyse zur Standort-Bestimmung des Entwicklungsgrades der derzeitigen Vertriebs-Struktur.-Strategische Marktanalyse und -planung.-Strategische Kundenanalyse und -planung.-Portfolio-Analyse.-Strategische Entwicklung der Vertriebskanäle.-Vertriebs-Organisation : Organisations-Typen mit Anwendungs-Beispielen.-Strategische Steuerung des Vertriebs mit Kennzahlen.
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2019
• Extent: 1 online resource, illustrations (some color)
• Subjects: 658.8/1; Business; Sales management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Business & Economics -- Sales & Selling; Sales & marketing; Management science; Marketing; Business & Economics -- Marketing -- General; Electronic books
• Languages: German
• ISBNs: 9783658222017; 3658222018
• Related ISBNs: 9783658222000
• Notes: Note: Includes bibliographical references and index.; Note: Online resource ; title from PDF title page (EBSCO, viewed September 25, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.