Storytelling in Organizations : A Narrative Approach to Change, Brand, Project and Knowledge Management /: A Narrative Approach to Change, Brand, Project and Knowledge Management. ([2018])

• Record Type: Book
• Further Information: Note: Karin Thier.
• Authors: Thier, Karin
• Contents: Introduction -- Stories in Organizations -- The "Storytelling" Method -- Areas of Application -- Evaluation and Efficacy of Storytelling -- The Storytelling Procedure -- Learning Histories -- Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands -- Other Methods and Variants of Storytelling -- Outlook -- Short Variants of Storytelling.
• Publisher Details: Berlin, Germany : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: 658.4/5; Business; Communication in organizations; Storytelling; Organizational sociology; Discourse analysis, Narrative; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Communication in organizations; Discourse analysis, Narrative; Organizational sociology; Storytelling; Business and Management; Branding; Project Management; Corporate Communication/Public Relations; Knowledge Management; Business & Economics -- Management; Business & Economics -- Public Relations; Business & Economics -- Information Management; Project management; Public relations; Knowledge management; Management science; Branding (Marketing); Project management; Public relations; Knowledge management; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783662563830; 3662563835
• Related ISBNs: 9783662563823
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed April 6, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.