Confessions of the pricing man : how price affects everything /: how price affects everything. ([2015])

• Record Type: Book
• Further Information: Note: Hermann Simon.
• Authors: Simon, Hermann
• Contents: Preface: Confessions -- Chapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price differentiation: The high art -- Chapter 8 Innovations in pricing -- Chapter 9 Pricing in crises and price wars -- Chapter 10 What the CEO needs to do.
• Publisher Details: Cham : Copernicus Books, a brand of Springer
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.8/16; Business; Pricing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Pricing; Business & Economics -- Economics -- Microeconomics; Business strategy; Management & management techniques; Microeconomics; Management science; Marketing; Leadership; Management; Microeconomics; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319204000; 3319204009
• Related ISBNs: 9783319203997; 3319203991
• Notes: Note: Includes bibliographical references and indexes.; Note: Online resource; title from PDF title page (EBSCO, viewed October 26, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.