Advanced marketing management : principles, skills and tools /: principles, skills and tools. (2018)

• Record Type: Book
• Further Information: Note: Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.
• Authors: Dimitriadis, Nikolaos; Dimitriadis, Neda Jovanovic; Ney, Jillian
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction - Marketing in Turmoil; Section - ONE: Marketing in the 21st Century; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction - The Need for a New Marketer; Section - TWO: New Skills for Advanced Marketing Management; <ul style='padding-top:0;list-style:none;'>Chapter - 02: Neuroscience Skills - Marketing and the Human Brain; Chapter - 03: Predictive Skills - Marketing and Data Intelligence; Chapter - 04: Innovation Skills - Marketing and Creative Thinking; Chapter - 05: Adaptability Skills - Marketing and Decision Making; Section - THREE: New Tools for Advanced Marketing Management; <ul style='padding-top:0;list-style:none;'>Chapter - 06: The ‘4EP’ Marketing Mix - Empathic Product, Experiential Price, Ever-Present Place, Engaging Promotion; Chapter - 07: Reorganizing the Marketing Function; Section - FOUR: Looking to the Future of Marketing Management; <ul style='padding-top:0;list-style:none;'>Chapter - 08: Marketers - The New Transformational Leaders
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8; Marketing -- Management
• Languages: English
• ISBNs: 9780749480387
• Related ISBNs: 9780749480370
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.