Smarketing : how to achieve competitive advantage through blended sales and marketing /: how to achieve competitive advantage through blended sales and marketing. (2018)

• Record Type: Book
• Further Information: Note: Tim Hughes, Adam Gray, Hugo Whicher.
• Authors: Hughes, Tim, 1965-; (Business writer), Gray, Adam; Whicher, Hugo
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Why Marketing in its Current Form is Dead; Chapter - 02: Why Sales in its Current Form is Dead; Chapter - 03: Where are Customers Falling Between Sales and Marketing Departments?; Chapter - 04: The Sales and Marketing Department of the Future; Chapter - 05: Implementing Smarketing into Your Company; Chapter - 06: How Do You Implement a Smarketing Programme?; Chapter - 07: Challenges of Smarketing and How to Overcome Them; Chapter - 08: Governance and Measures You Will Need to Implement a Smarketing Program; Chapter - 09: Practical Tools To Support Your Smarketing Program; Chapter - 10: Account Based Marketing – A New Way to Organize Sales; Chapter - 11: Conclusion: How Will Smarketing Prepare You for the Future?
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8; Marketing -- Management; Sales management; Organizational change
• Languages: English
• ISBNs: 9780749483593
• Related ISBNs: 9780749483586
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.