The perception of quality : mapping product and service quality to consumer perceptions /: mapping product and service quality to consumer perceptions. (2015)

• Record Type: Book
• Further Information: Note: George N. Kenyon, Kabir C. Sen.
• Authors: Kenyon, George N; Sen, Kabir C
• Contents: Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
• Publisher Details: London : Springer
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (ix, 265 pages), illustrations
• Subjects: 658.4/013; 650; Engineering; Quality of products; Quality control; Consumer satisfaction; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumer satisfaction; Quality control; Quality of products; Technology & Engineering -- Quality Control; Business & Economics -- Marketing -- General; Reliability engineering; Sales & marketing; Engineering design; System safety; Marketing; Technology & Engineering -- Industrial Design -- Product; Technical design; Electronic books
• Languages: English
• ISBNs: 9781447166276; 1447166272
• Related ISBNs: 9781447166269; 1447166264
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (SpringerLink, viewed February 2, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.