Bernard Shaw and modern advertising : prophet motives /: prophet motives. (2018)
- Record Type:
- Book
- Title:
- Bernard Shaw and modern advertising : prophet motives /: prophet motives. (2018)
- Main Title:
- Bernard Shaw and modern advertising : prophet motives
- Further Information:
- Note: Christopher Wixson.
- Authors:
- Wixson, Christopher
- Contents:
- 1. Introduction: 'Press as Corrected, G.B.S.'.- 2.Prescription and Petrifaction: Proprietary Medicine, Health Marketing, andMisalliance.- 3.'The Shadow of Disrepute': G.B.S. and Testimonial Marketing.- 4.'The Biggest Scoop in Advertising History': Personality Marketing, G.B.S., and the Near-Testimonial.- 5.'Those Magic Initials, GBS': Copywriting for the Irish Clipper.
- Publisher Details:
- Basingstoke, Hampshire : Palgrave Macmillan
- Publication Date:
- 2018
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 822.912
Publicity
Advertising
Marketing
Criticism and interpretation - Languages:
- English
- ISBNs:
- 9783319786285
- Related ISBNs:
- 9783319786278
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.345100
- Ingest File:
- 01_297.xml