Millennials with kids : marketing to this powerful and surprisingly different generation of parents /: marketing to this powerful and surprisingly different generation of parents. (2015)
- Record Type:
- Book
- Title:
- Millennials with kids : marketing to this powerful and surprisingly different generation of parents /: marketing to this powerful and surprisingly different generation of parents. (2015)
- Main Title:
- Millennials with kids : marketing to this powerful and surprisingly different generation of parents
- Further Information:
- Note: Jeff Fromm and Marissa Vidler.
- Other Names:
- Fromm, Jeff
Vidler, Marissa - Contents:
- Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
- Publisher Details:
- New York, NY : AMACOM American Management Association
- Publication Date:
- 2015
- Extent:
- 1 online resource (xiv, 248 pages), illustrations
- Subjects:
- 658.8
BUSINESS & ECONOMICS / Consumer Behavior
Young adult consumers -- Attitudes
Target marketing
Parents
Generation Y
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Generation Y
Parents
Target marketing
Young adult consumers -- Attitudes
Jeunes adultes consommateurs -- Attitudes
Cibles (marketing)
Génération Internet
Parents
BUSINESS & ECONOMICS / Customer Relations
Electronic books
Electronic books
Electronic books - Languages:
- English
- ISBNs:
- 9780814436592
0814436595 - Related ISBNs:
- 9780814436585
0814436587 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.305776
- Ingest File:
- 01_230.xml