Millennials with kids : marketing to this powerful and surprisingly different generation of parents /: marketing to this powerful and surprisingly different generation of parents. (2015)

• Record Type: Book
• Further Information: Note: Jeff Fromm and Marissa Vidler.
• Other Names: Fromm, Jeff; Vidler, Marissa
• Contents: Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
• Publisher Details: New York, NY : AMACOM American Management Association
• Publication Date: 2015
• Extent: 1 online resource (xiv, 248 pages), illustrations
• Subjects: 658.8; BUSINESS & ECONOMICS / Consumer Behavior; Young adult consumers -- Attitudes; Target marketing; Parents; Generation Y; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Generation Y; Parents; Target marketing; Young adult consumers -- Attitudes; Jeunes adultes consommateurs -- Attitudes; Cibles (marketing); Génération Internet; Parents; BUSINESS & ECONOMICS / Customer Relations; Electronic books; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780814436592; 0814436595
• Related ISBNs: 9780814436585; 0814436587
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.