Cite
APA Citation
Pauwels, K. (2014). It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards. New York : American Management Association. http://access.bl.uk/ark:/81055/vdc_100060858263.0x000001
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Pauwels, K. (2014). It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards. New York : American Management Association. http://access.bl.uk/ark:/81055/vdc_100060858263.0x000001