Children as consumers : a psychological analysis of the young people's market /: a psychological analysis of the young people's market. (2008)

• Record Type: Book
• Further Information: Note: Barrie Gunter and Adrian Furnham.
• Other Names: Gunter, Barrie; Furnham, Adrian
• Contents: 1. The Importance of the Children's Market -- 2. Socialization of Child Consumers -- 3. What Do Children Consume? -- 4. Children's Use and Understanding of Money -- 5. Advertising and Children: Attention, Awareness and Understanding -- 6. Advertising and Children: Influences and Effects -- 7. Reaching Child Consumers -- 8. Protecting Child Consumers.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2008
• Extent: 1 online resource (224 pages)
• Subjects: 658.8/34/083; Child consumers -- Research; Child consumers; Enfants consommateurs -- Recherche; Enfants consommateurs; Child consumers; Child consumers -- Research; Kinderen; Consumenten; Psychologische aspecten; Consumentengedrag; Marketing; Kind; Marketing; Psychologie; Verbraucher; Verbraucherverhalten; Zielgruppe; Jeunes consommateurs -- Aspect psychologique; Publicité et enfants; Jeunes consommateurs -- Recherche
• Languages: English
• ISBNs: 9781134666928; 1134666926
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.