Advertising in the aging society : understanding representations, practitioners, and consumers in Japan /: understanding representations, practitioners, and consumers in Japan. (2016)

• Record Type: Book
• Further Information: Note: Florian Kohlbacher, Michael Prieler.
• Authors: Kohlbacher, Florian; Prieler, Michael
• Contents: Table of ContentsList of Tables and Figures Acknowledgements Foreword by Dave McCaughan Preface1. Advertising in the Aging Society: Setting the Stage2. Characteristics of Japanese Television Advertising3. The Representation of Older People in Japanese Television Advertisements4. Advertising Practitioners' Views on the Use of Older Models5. Consumer Response to the Portrayal of Older People in Television Advertising6. Conclusion and Outlook Afterword by Chuck Nyren Appendix 1: Method of Content Analysis Appendix 2: Method of Advertising Agency Survey Appendix 3: Method of Consumer Survey References.
• Publisher Details: London : Palgrave Macmillan
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (155 pages)
• Subjects: 659.104208460952; Business; Advertising -- Japan; Population aging -- Japan; Older consumers -- Japan; Consumer behavior -- Japan; Business & Economics -- International -- Economics; Business & Economics -- Purchasing & Buying; Business & Economics -- Management; Business & Economics -- Marketing -- Research; International economics; Purchasing & supply management; Business & management; Business strategy; Market research; Management science; Marketing; International economics; Industrial procurement; International business enterpris; Leadership; Market research; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: English
• ISBNs: 9781137586605
• Related ISBNs: 9780230293397
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.