Green marketing : a case study of the sub-industry in Turkey /: a case study of the sub-industry in Turkey. (2016)

• Record Type: Book
• Other Titles: Case study of the sub-industry in Turkey
• Further Information: Note: Ayca Can Kirgiz.
• Authors: Kirgiz, Ayca Can
• Contents: 1. Sustainable Green Marketing -- 2. Green Marketing Mix -- 3. Green Consumers and Marketing -- 4. The Turkish Automotive Sub-Industry -- 5. A Case From Turkey: SA-BA.
• Publisher Details: Houndmills, Basingstoke, Hampshire New York, NY : Palgrave Macmillan
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (xvii, 153 pages), illustrations
• Subjects: 658.8/02; Business; Green marketing -- Turkey -- Case studies; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Green marketing; Business & Economics -- International -- Economics; Business & Economics -- Business Ethics; Business & Economics -- Green Business; Business & Economics -- Economics -- General; Business & Economics -- Development -- Sustainable Development; Business & management; Business ethics & social responsibility; Business & the environment, 'Green' approaches to business; Environmental economics; Management science; Marketing; International business enterpris; Business ethics; Environmental economics; Business & Economics -- Marketing -- General; Sales & marketing; Turkey; Electronic books; Case studies
• Languages: English
• ISBNs: 9781137535870; 1137535873; 9781137535887; 1137535881; 9781137535894; 9781349710485; 1349710482
• Related ISBNs: 113753589X
• Notes: Note: Includes bibliographical references (pages 142-147) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.