STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : an integrated approach.: an integrated approach. (2018)

• Record Type: Book
• Other Names: Fotiadis, Thomas
• Publisher Details: Place of publication not identified : ROUTLEDGE
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 620/.00688; Marketing; Marketing research; Technological innovations -- Management; Strategic planning; Technology; TECHNOLOGY & ENGINEERING / Engineering (General); TECHNOLOGY & ENGINEERING / Reference; Electronic books
• Languages: English
• ISBNs: 9780203712924; 0203712927; 9781351363808; 1351363808
• Related ISBNs: 1138559288; 9781138559288
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.