Public relations in China : building and defending your brand in the PRC /: building and defending your brand in the PRC. (2015)

• Record Type: Book
• Further Information: Note: David Wolf, Managing Director of Global China Practice, Allison+Partners.
• Other Names: (Economist), Wolf, David
• Contents: Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China.
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 659.20951; Business; Public relations -- China; Social media -- Political aspects -- China; BUSINESS & ECONOMICS -- Advertising & Promotion; Politics and government; Public relations; Social media -- Political aspects; Business & Economics -- Management; Business & Economics -- Marketing -- General; Business & Economics -- Public Relations; Business & Economics -- International -- Economics; Business strategy; Sales & marketing; Public relations; International economics; Management science; International business enterpris; Leadership; Marketing; Public relations; International economics; Business & management; China -- Politics and government -- 21st century; China; Electronic books
• Languages: English
• ISBNs: 1137483814; 9781137483812; 9781137483805; 1137483806
• Related ISBNs: 9781137483799; 1137483792
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.