Higher education consumer choice. (2016)

• Record Type: Book
• Further Information: Note: Jane Hemsley-Brown, Izhar Oplatka.
• Authors: Hemsley-Brown, Jane, 1950-; Oplatka, Izhar
• Contents: Introduction to higher education consumer behaviour -- Context and concepts of higher education consumer choice -- Personal influences on consumer behaviour -- Group aspects of consumer behaviour -- Organisational factors influencing higher education consumer choice -- Conclusion: modelling higher education consumer choice.
• Publisher Details: New York, NY : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 378.1/61; Business; College choice; Consumer behavior; EDUCATION / Higher; College choice; Consumer behavior; Education -- Higher; Business & Economics -- Marketing -- General; Business & Economics -- Education; Business & Economics -- Operations Research; Business & Economics -- International -- Economics; Higher & further education, tertiary education; Sales & marketing; Economics; Operational research; International economics; Management science; International business enterpris; Education, Higher; Marketing; Operations research; International economics; Business & management; Electronic books
• Languages: English
• ISBNs: 9781137497208; 1137497203; 1137497181; 9781137497185; 1349697958; 9781349697953
• Related ISBNs: 9781137497185; 9781349697953
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed February 16, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.