Independent luxury : the four innovation strategies to endure in the consolidation jungle /: the four innovation strategies to endure in the consolidation jungle. (2015)

• Record Type: Book
• Further Information: Note: Jonas Hoffmann, Professor of Luxury Marketing, SKEMA, France, Laurent Lecamp, Executive Vice President, Bucherer, France.
• Authors: Hoffmann, Jonas, 1977-; Lecamp, Laurent
• Contents: Prologue: Welcome to Knysna! -- 1. Challenges and Opportunities for independents -- 2. Last chance for Knysna: innovation -- 3. Back to the essentials -- 4. Crossing the bridge -- 5. Cultural Innovation -- 6. Cause Innovation -- 7. Business Model Innovation -- 8. Branding -- 9. Retail and business development -- Conclusion: Back to Knysna.
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.4/063; Business; Small business; Luxury goods industry; Strategic planning; Small business marketing; BUSINESS & ECONOMICS / Industries / Retailing; BUSINESS & ECONOMICS / Small Business; BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Luxury goods industry; Small business; Small business marketing; Strategic planning; Business & Economics -- Management; Business & Economics -- Marketing -- General; Business & Economics -- Small Business; Business & Economics -- Industries -- General; Business & Economics -- General; Business strategy; Sales & marketing; Small businesses & self-employed; Industry & industrial studies; Distributive industries; Management science; Management; Leadership; Marketing; Industries; Trade; Business & Economics -- Production & Operations Management; Research & development management; Electronic books
• Languages: English
• ISBNs: 9781137481467; 1137481463
• Related ISBNs: 9781349563364
• Notes: Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.