Why people (don't) buy : the go and stop signals for consumers /: the go and stop signals for consumers. (2015)

• Record Type: Book
• Further Information: Note: Amitav Chakravarti, Manoj Thomas.
• Authors: Chakravarti, Amitav; Thomas, Manoj
• Contents: 1. THE 100 CALORIES PARADOX -- The GO-STOP Signal Framework -- 2. JC PENNEY: THE FAIR AND SQUARE STRATEGY -- Removing Price Promotions Can Strengthen the STOP signal -- 3. TATA NANO: THE CHEAPEST CAR -- Low Price Can Weaken the GO Signal -- 4. HEDGEHOGS AND FOXES -- Mispredicting Consumer Behavior -- 5. UNDER-PRICED NYC RESTAURANTS -- When Does Low Price Weaken the GO Signal? -- 6. DID CREDIT CARDS MAKE AMERICA FAT? -- Unintended Consequences of Technology -- 7. IS $451, 563 SMALLER THAN $450, 000? -- Heuristic Inferences -- 8. PAYING FOR MEDICINES AND TICKLE-ME ELMO -- Unfairness Cues Strengthen the STOP Signal -- 9. WHY PAYING PEOPLE TO DONATE BLOOD DOESN'T PAY -- Monetary Incentives Can Weaken the GO Signal -- 10. BEHAVIORAL AUDIT FOR STRATEGIC DECISIONS -- Measuring GO AND STOP signals.
• Publisher Details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (xv, 223 pages), illustrations
• Subjects: 658.8/342; Business; Consumer behavior; Marketing research; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumer behavior; Marketing research; Business & Economics -- Strategic Planning; Business & Economics -- Marketing -- Research; Organizational theory & behaviour; Market research; Management science; Marketing; Organization; Market research; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9781137466693; 1137466693
• Related ISBNs: 9781349499885; 9781137466686; 1137466685; 9781137466679
• Notes: Note: Includes bibliographical references (pages 207-217) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.