Luxury the Chinese way : new competitive scenarios /: new competitive scenarios. (2016)

• Record Type: Book
• Further Information: Note: Serena Rovai (La Rochelle Business School, France).
• Authors: Rovai, Serena, 1970-
• Contents: IntroductionPART I: THE LUXURY INDUSTRY AND THE CHINESE SOCIO-CULTURAL CONTEXT IN TRANSITION1. The birth of luxury in China and trends since Imperial times2. The impact of cultural values and habits on the luxury market3. Chinese institutional and legal barriers to the development of a luxury industry4. The Chinese aesthetic and the new creative movement from East to WestPART II: CHINESE CUSTOMERS – INSIGHTS INTO THE NEW CHINESE LUXURY EXPERIENCE5. The impact of geographical expansion and new urban dynamics on client segmentation 6. One-, two and multiple-segment Chinese luxury clients and the rise of the middle class 7. Digital innovation and communication and its key role in Chinese luxury consumption8. The Chinese luxury client: current profile and new attitudesPART III: THE EMERGENCE OF THE CREATIVE PHASE – FROM INTERNATIONAL TO CHINESE BRANDS9. Luxury tourism: the new shopping perspective10. The identity of international luxury brands 11. Chinese luxury brands: the new creative phase and identity in the local market 12. 'Chineseness' in luxury: future challenges and perspectives ConclusionBibliography.
• Publisher Details: Houndmills, Basingstoke, Hampshire New York : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource (xiv, 185 pages)
• Subjects: 338.4/7; Business; Luxuries -- China -- Marketing; Service industries -- China -- History -- 21st century; BUSINESS & ECONOMICS -- International -- Economics; BUSINESS & ECONOMICS -- Production & Operations Management; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Industries -- Service Industries; BUSINESS & ECONOMICS -- General; BUSINESS & ECONOMICS -- Industries -- General; Luxuries -- Marketing; Service industries; Business & Economics -- International -- Economics; Business & Economics -- Production & Operations Management; Business & Economics -- Investments & Securities; Business & Economics -- General; Business & management; Research & development management; Investment & securities; International economics; Distributive industries; Management science; Marketing; International business enterpris; Management; Investment banking; Securities; International economics; Trade; Business & Economics -- Marketing -- General; Sales & marketing; China; Electronic books; History
• Languages: English
• ISBNs: 9781137537751; 1137537752
• Related ISBNs: 9781137537737; 9781349711239
• Notes: Note: Includes bibliographical references (pages 168-178) and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.