Relationship management in banking : principles and practice /: principles and practice. (2018)

• Record Type: Book
• Further Information: Note: Steve Goulding, Richard Abley.
• Authors: Goulding, Steve; Abley, Richard
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Section - ONE: Customer; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Retail Banking and Wealth Management; Chapter - 02: Business Customers; Chapter - 03: Products and Services; Chapter - 04: Consumer Protection (Legislation and Regulation); Section - TWO: Relationship; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Reputational Risk; Chapter - 06: Servicing Customers; Chapter - 07: The Role of the Relationship Manager; Chapter - 08: Tools and Techniques to Help the Relationship Manager; Section - THREE: Management; <ul style='padding-top:0;list-style:none;'>Chapter - 09: The Use of Technology in Managing Customer Relationships; Chapter - 10: Portfolio Planning and Segmentation; Chapter - 11: Strategic Imperatives in Relationship Management; Section - FOUR: Live Case Study; <ul style='padding-top:0;list-style:none;'>Chapter - 12: Putting it all Together
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 332.10688; Banks and banking -- Customer services
• Languages: English
• ISBNs: 9780749482848
• Related ISBNs: 9780749482831
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.