Relationship management in banking : principles and practice /: principles and practice. (2018)
- Record Type:
- Book
- Title:
- Relationship management in banking : principles and practice /: principles and practice. (2018)
- Main Title:
- Relationship management in banking : principles and practice
- Further Information:
- Note: Steve Goulding, Richard Abley.
- Authors:
- Goulding, Steve
Abley, Richard - Contents:
- <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Section - ONE: Customer; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Retail Banking and Wealth Management; Chapter - 02: Business Customers; Chapter - 03: Products and Services; Chapter - 04: Consumer Protection (Legislation and Regulation); Section - TWO: Relationship; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Reputational Risk; Chapter - 06: Servicing Customers; Chapter - 07: The Role of the Relationship Manager; Chapter - 08: Tools and Techniques to Help the Relationship Manager; Section - THREE: Management; <ul style='padding-top:0;list-style:none;'>Chapter - 09: The Use of Technology in Managing Customer Relationships; Chapter - 10: Portfolio Planning and Segmentation; Chapter - 11: Strategic Imperatives in Relationship Management; Section - FOUR: Live Case Study; <ul style='padding-top:0;list-style:none;'>Chapter - 12: Putting it all Together
- Edition:
- 1st
- Publisher Details:
- London : KoganPage
- Publication Date:
- 2018
- Extent:
- 1 online resource
- Subjects:
- 332.10688
Banks and banking -- Customer services - Languages:
- English
- ISBNs:
- 9780749482848
- Related ISBNs:
- 9780749482831
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.337379
- Ingest File:
- 01_284.xml