The management of luxury : an international guide /: an international guide. (2018)

• Record Type: Book
• Further Information: Note: Edited by Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke.
• Editors: Berghaus, Benjamin; Müller-Stewens, Günter; Reinecke, Sven
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: The Luxury Market; <ul style='padding-top:0;list-style:none;'>Chapter - 01: The Market and Business of Luxury – An Introduction [Günter Müller-Stewens, Benjamin Berghaus]; Chapter - 02: Classifying Luxury and Prodigality [Michael Jäckel]; Chapter - 03: Exploring Luxury Consumer Behaviour [Prokopis Theodoridis, Sofia Vassou]; Chapter - 04: Identity-Driven Luxury Brand Management [Klaus Heine]; Section - TWO: Luxury Brand Strategy; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Public Luxury Representatives [Michael Breazeale, Christopher R Long, Daniela Ott]; Chapter - 06: Curating the Creative Genius in Luxury Firms [Charles Aaron Lawry, Sabrina Helm]; Chapter - 07: Arts Meet Luxury Brands [Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner]; Chapter - 08: Luxury as a Societal Mentor [George Panigyrakis, Eirini Koronaki]; Chapter - 09: Preserving Luxury Exclusivity Through Arts [Claude Chailan, Ivan Valek]; Chapter - 10: Brand Charismatic Legitimacy and Marketing of Adoration [Delphine Dion, Eric Arnould]; Chapter - 11: Digital Media in Monobrand Stores [Marcus Schögel, Timo Tischer]; Section - THREE: Luxury Business Strategy; <ul style='padding-top:0;list-style:none;'>Chapter - 12: The Chinese Market – Entry Modes [Rui Wang, Kaibin He, Yue Wen]; Chapter - 13: Entering the Chinese Market [Rui Wang, Kaibin He, Yue Wen]; Chapter - 14: Managing Brand Extensions in the Luxury Industry [Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski]; Chapter - 15: Managing Luxury Brands in the Digital Environment [Elisa Arrigo]; Chapter - 16: Competing as a Luxury SME [France Riguelle, Didier Van Caillie]; Chapter - 17: Insisting on Luxury to Survive [Michael Reinhold, Emil Annen]; Chapter - 18: Managing Price Fluctuations of Raw Materials through Innovation [Anne-Flore Maman]; Chapter - 19: The Counterfeit Timer© [Anne-Flore Maman, Camille Depigny]; Chapter - 20: Acting on Luxury Counterfeiting [Ludovica Cesareo, Alberto Pastore]; Chapter - 21: Luxury Brands as Employers [Verena Batt, Benjamin Berghaus]; Chapter - 22: The Impact of Luxury Brands on Employees [Benjamin Berghaus, Sven Reinecke]; Section - FOUR: Luxury Responsibility; <ul style='padding-top:0;list-style:none;'>Chapter - 23: Heritage of Luxury and Responsibility [Duane Windsor]; Chapter - 24: Luxury Organizations and Responsibility – A Toolbox [Farah Montesa, René Rohrbeck]; Chapter - 25: Luxury Organizations and Social Responsibility – A Case Study [David S. Waller, Anurag G. Hingorani]
• Edition: 2nd edition
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8; Luxuries -- Marketing; Luxuries -- Marketing -- Case studies; Luxury goods industry -- Management
• Languages: English
• ISBNs: 9780749481810
• Related ISBNs: 9780749481827
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.