Crowd surfing : surviving and thriving in the age of consumer empowerment /: surviving and thriving in the age of consumer empowerment. (2008)

• Record Type: Book
• Further Information: Note: Martin Thomas and David Brain.
• Other Names: Thomas, Martin, 1964 July 2; Brain, David
• Contents: The world seems out of control. At the mercy of the crowd -- Coe's ultimate Olympic challenge -- Trying to hold back the tide -- The corporate response. Dell Hell-a story of rebellion and redemption -- Microsoft and the blue monster -- Why Apple refuses to play to the crowd -- The crowd leaders -- Pfizer looks inside -- A political perspective. Politicians rediscover the power of debate -- The crowd answers Obama's call -- New leadership skills. Leadership and all that jazz-a postscript -- Marketing to the crowd. The crowd demands a piece of the action -- The science of participation -- The art of being interesting -- Implications for marketing services agencies -- Technology to the rescue. How the CEO blog is transforming corporate communications -- Social media-marketing's new magic bullet? -- Surviving the future -- Final thoughts.
• Publisher Details: London : A. & C. Black
• Publication Date: 2008
• Extent: 1 online resource (viii, 194 pages), illustrations
• Subjects: 658.812; Business & Economics -- Sales & Selling -- Management; Relationship marketing; Consumer behavior; Consumers -- Psychology; Consumer behavior; Consumers -- Psychology; Relationship marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Sales & marketing management; Electronic books
• Languages: English
• ISBNs: 9781408106914; 1408106914
• Related ISBNs: 9781408105955; 1408105950
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.