Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands /: fixing culture, leveraging FinTech, and transforming retail banks into brands. (2018)

• Record Type: Book
• Further Information: Note: Duena Blomstrom.
• Authors: Blomstrom, Duena
• Contents: Part IChapter 1: Banks Today: The Relationship between Financial Services and TechnologyChapter 2: FinTech: Trends, Players, Challengers, and BubblesChapter 3: Products vs. Money MomentsChapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking ProductsChapter 5: What is Emotional Banking?Chapter 6: EX: Perspective on Modern Digital BankingChapter 7: Banks and BrandsChapter 8: Changing Culture to Build a BrandChapter 9: The 'Build a Voice' ProgramChapter 10: Everyone's a DesignerChapter 11: The Intrapreneur Warrior's GuideChapter 12: The 'Keep it Real' Program.- Chapter 13: Conclusion.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 332.10688; Banks and banking -- Customer services; Banks and banking -- Public relations; Banks and banking -- Technological innovations; Branding (Marketing)
• Languages: English
• ISBNs: 9783319756530
• Related ISBNs: 9783319756523
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.