The problem of political marketing. ([2011?])

• Record Type: Book
• Further Information: Note: Heather Savigny.
• Authors: Savigny, Heather
• Contents: Introduction -- Political marketing : literature and practice -- --and rational choice theory -- Implementing marketing in politics -- Ideology -- The language of political marketing -- Marketing and malaise -- Conclusion : political marketing : a challenge to democracy -- Bibliography.
• Publisher Details: London : Bloomsbury
• Publication Date: 2011
• Copyright Date: 2008
• Extent: 1 online resource
• Subjects: 324.73; Political Science -- General; Campaign management; Marketing -- Political aspects; Wahlkampf; Marketing; Politik; POLITICAL SCIENCE / Political Process / Elections; POLITICAL SCIENCE / Political Process / General; Political science & theory; Electronic books
• Languages: English
• ISBNs: 9781441192028; 1441192026
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.