Predictably irrational : the hidden forces that shape our decisions /: the hidden forces that shape our decisions. (©2008)

• Record Type: Book
• Further Information: Note: Dan Ariely.
• Other Names: Ariely, Dan
• Contents: How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it wants -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?
• Publisher Details: New York : Harper
• Publication Date: 2008
• Copyright Date: 2008
• Extent: 1 online resource (xxii, 280 pages)
• Subjects: 153.8/3; Health and personal development / Self-help and personal development / Popular psychology; Decision making; Economics -- Psychological aspects; Consumer behavior; Comportement social; Comportement du consommateur; Comportement économique; Marketing; Prix; Aspects psychologiques; Consumer behavior; Decision making; Economics -- Psychological aspects; Irrationaliteit; Besluitvorming; Entscheidungsfindung; Irrationalität; Verbraucherverhalten; Decision making; Thought and thinking; Reasoning; Economics -- Psychological aspects; Consumers; Omdöme; Resonerande (psykologi); Decision making; Individual behaviour; PSYCHOLOGY -- General; Economics, finance, business and management / Economics; Psychology -- General; Electronic books
• Languages: English
• ISBNs: 9780061578663; 0061578665; 9780061578670; 0061578673; 9780007319923; 0007319924
• Related ISBNs: 9780061353239; 006135323X; 0007256523; 9780007256525; 9780007256532; 0007256531
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.