Questionnaire design : how to plan, structure and write survey material for effective market research /: how to plan, structure and write survey material for effective market research. (2018)

• Record Type: Book
• Further Information: Note: Ian Brace.
• Authors: Brace, Ian, 1949-
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Objectives in Writing A Questionnaire; Chapter - 02: The Data Collection Media; Chapter - 03: Planning the Questionnaire; Chapter - 04: Types of Questions; Chapter - 05: Data Types; Chapter - 06: Rating Scales; Chapter - 07: Behavioural Questions; Chapter - 08: Attitude and Image Measurement; Chapter - 09: Writing the Questionnaire; Chapter - 10: The Look of the Questionnaire; Chapter - 11: Questionnaire Design Software; Chapter - 12: Engaging the Respondent Online; Chapter - 13: Piloting the Questionnaire; Chapter - 14: Ethical Issues; Chapter - 15: Social Desirability Bias; Chapter - 16: International Surveys
• Edition: Fourth edition
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource, illustrations
• Subjects: 658.83; Marketing research -- Methodology; Questionnaires -- Design
• Languages: English
• ISBNs: 9780749481988
• Related ISBNs: 9780749481971
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.