Marketing university outreach programs. ([1994])

• Record Type: Book
• Further Information: Note: Ralph S. Foster, Jr., William I. Sauser, Jr., Donald R. Self, editors.
• Other Names: Foster, Ralph S; Sauser, William I; Self, Donald R
• Contents: Marketing and university outreach: parallel processes / William I. Sauser, Jr., Ralph S. Foster, Jr., Donald R. Self -- Segmenting and targeting the organizational market / Vaughan C. Judd -- A societal marketing orientation for university extension / Samuel R. Fowler -- Program delivery: from face-to-face to distance learning / Ralph S. Foster, Jr., William I. Sauser, Jr., Donald R. Self -- Customers, costs, and context: an integrated approach to funding university outreach programs and services / Barbara Battiste Emil. Developing a comprehensive promotional plan / Kathleen S. Zumpfe -- Whoa! Timeout!-somebody out there is sending us a message / Jack Smith -- Linking marketing to strategic long-range planning / Robert G. Simerly -- The role of marketing research and decision systems in the marketing process / James W. Busbin -- Marketing information sources for outreach professionals / Vaughan C. Judd, Betty J. Tims -- Model Programs in university outreach / Ralph S. Foster, Jr [and others] -- Future trends in university extension / Donald R. Self, Ralph S. Foster, Jr., William I. Sauser, Jr.
• Publisher Details: New York : Haworth Press
• Publication Date: 1994
• Copyright Date: 1994
• Extent: 1 online resource (xiv, 282 pages), illustrations
• Subjects: 378.1/03; Public universities and colleges -- United States -- Public services -- Marketing; University extension -- United States; Industrial marketing -- United States; Universités publiques -- États-Unis -- Services à la collectivité -- Marketing; Enseignement para-universitaire -- États-Unis; Marketing industriel -- États-Unis; EDUCATION -- Higher; Universiteiten; Overheidsdiensten; Marketing; Electronic books
• Languages: English
• ISBNs: 9781317939740; 1317939743
• Related ISBNs: 1560246103; 9781560246107
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.