Methods in consumer research. New approaches to classic methods / Volume 1, (2018)

• Record Type: Book
• Further Information: Note: Edited by Gaston Ares, Paula Varela.
• Editors: Ares, Gaston; Varela, Paula (Varela Tomasco)
• Contents: Part One: Introduction 1. Recent advances in consumer research 2. Complexity of consumer perception Part Two: Qualitative Techniques 3. New approaches to focus groups 4. Projective techniques 5. Using Ethnography in Consumer Research 6. Application of social media for consumer research Part Three: Liking and Beyond 7. Product performance optimization 8. Consumer-based methodologies for sensory characterization 9. Dynamics of consumer perception 10. Repeated exposure 11. Affect-based discrimination methods 12. Emotional response to products 13. Conceptual associations 14. Nudging Part Four: Consumer Segmentation 15. Statistical approaches for consumer segmentation 16. Including context in consumer segmentation: a literature overview shows the what, why and how 17. Oral processing, implications for consumer choice and preferences 18. Consumer Segmentation Based on Genetic Variation in Taste and Smell Part Five: Influence of Extrinsic Product Characteristics 19. Expectations- blind/informed testing 20. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives 21. Credence 22. Information Display Matrix 23. Experimental economics to evaluate consumer preferences
• Publisher Details: Oxford : Woodhead Publishing
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.834; Consumers -- Research -- Methodology
• Languages: English
• ISBNs: 9780081012581
• Related ISBNs: 9780081020890
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
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