Free : the future of a radical price /: the future of a radical price. (2009)

• Record Type: Book
• Further Information: Note: Chris Anderson.
• Other Names: Anderson, Chris, 1961-
• Contents: The birth of free -- Free 101 : a short course on a most misunderstood word -- The history of free : zero, lunch, and the enemies of capitalism -- The psychology of free : it feels good : too good? -- Too cheap to matter : the web's lesson : when something halves in price each year, zero is inevitable -- "Information wants to be free" : the history of a phrase that defined the digital age -- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- De-monitization : Google and the birth of a twenty-first-century economic model -- The new media models : free media is nothing new : what is new is the expansion of that model to everything else -- How big is the free economy? : there's more to it than just dollars and cents -- Econ 000 : how a century-old joke became the law of digital economics -- Non-monetary economies : where money doesn't rule, what does? -- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- Free world : China and Brazil are the frontiers of free : what can we learn from them? -- Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion -- "You get what you pay for" and other doubts about free -- Coda. Free in a time of economic crisis -- Free rules : the ten principles of abundance thinking -- Freemium tactics -- Fifty business models built on free.
• Publisher Details: New York : Hyperion eBook
• Publication Date: 2009
• Extent: 1 online resource (x, 274 pages), illustrations
• Subjects: 658.8/16; BUSINESS & ECONOMICS / General; Free material; Pricing; Marketing; Success in business; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Commerce électronique; Politique de l'entreprise; Innovations technologiques; Marketing; Free material; Marketing; Pricing; Success in business; Informatietechnologie; Technische ontwikkeling; Concurrentie; Prijzen (economie); Economische verandering; Sociale aspecten; Economische aspecten; Marketing sur Internet; Succès dans les affaires; Electronic Commerce; Geschäftsidee; Gratisangebot; Marketingstrategie; Preisbildung; Preispolitik; Unentgeltlichkeit; Wettbewerbsstrategie; SOCIAL SCIENCE / Popular Culture; Popular culture; Economics; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781401394516; 1401394515; 9780316373005; 0316373001; 9781409065739; 1409065731
• Related ISBNs: 9781401322908; 1401322905
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.