Advertising and promotion. (2017)

• Record Type: Book
• Authors: Hackley, Christopher E; Hackley, Rungpaka Amy
• Contents: Chapter 1: Advertising and Promotion Under Convergence; Chapter 2: Advertising Theory; Chapter 3: Brands and Promotion Communication; Chapter 4: The Creative Agency Model; Chapter 5: Strategy and Creativity; Chapter 6: Media and Audience Planning; Chapter 7: Non-Advertising Promotion; Chapter 8: Global Advertising Strategy; Chapter 9: Brands on the Defensive - Ethics and Regulation in Advertising; Chapter 10: Advertising Research
• Edition: Fourth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 659.1; Advertising; Advertising -- Social aspects; Sales promotion; Advertising -- Brand name products
• Languages: English
• ISBNs: 9781526417725
• Related ISBNs: 9781473997981; 9781473997998
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.