Product strategy and management. (2007)

• Record Type: Book
• Further Information: Note: Michael Baker and Susan Hart.
• Other Names: Baker, Michael John; Hart, Susan J
• Edition: 2nd ed
• Publisher Details: Harlow, England New York : FT Prentice Hall
• Publication Date: 2007
• Extent: 1 online resource (xviii, 541 pages), illustrations
• Subjects: 658.5/6; Product management; New products -- Management -- Case studies; New products -- Management; Product management; Marketing; Productontwikkeling; Productbeleid; Produktmanagement; Produktpolitik; Electronic books; Case studies
• Languages: English
• ISBNs: 9781408250273; 1408250276
• Related ISBNs: 9780273694502; 0273694502
• Notes: Note: Includes bibliographical references (pages 504-526) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.