Marketing and the bottom line : the marketing metrics to pump up cash flow /: the marketing metrics to pump up cash flow. (2003)

Record Type:: Book
Title:: Marketing and the bottom line : the marketing metrics to pump up cash flow /: the marketing metrics to pump up cash flow. (2003)
Main Title:: Marketing and the bottom line : the marketing metrics to pump up cash flow
Further Information:: Note: Tim Ambler.
Other Names:: Ambler, Tim
Edition:: 2nd ed
Publisher Details:: Harlow : Financial Times/ Prentice Hall
Publication Date:: 2003
Extent:: 1 online resource (336 pages)
Subjects:: 658.802
Marketing -- Cost effectiveness -- Measurement
Corporate profits
Languages:: English
ISBNs:: 9781405870566
1405870567
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.175244
Ingest File:: 02_208.xml