Marketing for tourism. (2004)

• Record Type: Book
• Further Information: Note: J. Christopher Holloway.
• Other Names: Holloway, J. Christopher
• Contents: Pt. I. Laying the groundwork -- 1. The marketing perspective -- 2. Marketing planning -- 3. Marketing research and its applications in tourism -- 4. The tourist market -- 5. Tourism product policy -- 6. Pricing the product -- pt. II. Reaching the customer -- 7. Marketing communications and ICT applications -- 8. Distributing travel and tourism -- 9. The sales function -- 10. Tourism advertising -- 11. The travel brochure -- 12. Sales promotion for travel and tourism -- 13. Direct marketing : theory and practice -- 14. Public relations and its uses in the tourism industry -- 15. Marketing control.
• Edition: 4th ed
• Publisher Details: Harlow, United Kingdom : Financial Times/ Prentice Hall
• Publication Date: 2004
• Extent: 1 online resource (544 pages)
• Subjects: 338.4791; 910/.68/8; 338.4791068; Tourism; Tourism -- Marketing; Tourism; Tourism -- Marketing; Marketing; Tourismus; Aufsatzsammlung
• Languages: English
• ISBNs: 9781405871143; 1405871148
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.