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APA Citation
Hooley, G. J., Piercy, N., Nicoulaud, B., & Rudd, J. M. (2017). Marketing strategy & competitive positioning.. Harlow, England : Pearson. http://access.bl.uk/ark:/81055/vdc_100048053282.0x000001
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Hooley, G. J., Piercy, N., Nicoulaud, B., & Rudd, J. M. (2017). Marketing strategy & competitive positioning.. Harlow, England : Pearson. http://access.bl.uk/ark:/81055/vdc_100048053282.0x000001