Marketing research. ([2017])

• Record Type: Book
• Further Information: Note: Alvin C. Burns, Ann Veeck, Ronald F. Bush.
• Authors: Burns, Alvin C; Veeck, Ann; Bush, Ronald F
• Edition: Eighth edition Global edition
• Publisher Details: Harlow, England : Pearson
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (489 pages), illustrations (colour)
• Subjects: 658.83; Marketing research; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Marketing research; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781292153278
• Related ISBNs: 129215327X; 9781292153278; 1292153261
• Notes: Note: Includes bibliographical references (pages 461-475) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.